35
valentines tissue paper
Skip itSoft demand (-96.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great304.68avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.54avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 166K searches
Growth
Bad-96.3%90-day search growth — must beat 0% to launch
Price range
Bad$5.14–$13.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier