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valentines tags
Skip itSoft demand (-94.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Good508.89avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad$6.91avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$22K$22K/yr · 164K searches
Growth
Bad-94.2%90-day search growth — must beat 0% to launch
Price range
Bad$5.77–$10.61cheapest to priciest tracked listing — scored on the share inside $15–$100