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vaginal perfume
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Price range
Good$2.76–$27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,789.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand