54
vaginal care
Worth a lookShows low returns (0.1%), but soft demand (-10.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$15.20avg listing price — sweet spot $15–$100
Price range
Good$2.97–$33.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$146K$146K/yr · 304K searches
Review moat
Bad10,429.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.6%90-day search growth — must beat 0% to launch