45
under mattress wedge
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$92.58avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$19.54–$157.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,337.62avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Okay$109K$109K/yr · 170K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price