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Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 60Conversion 74Competition 32Returns 82Price range 28Avg price 67Brand share 21Review moat 47Quality gap 23

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$124.72

avg listing price — sweet spot $15–$100

Growth

Good+35.2%

90-day search growth — must beat 0% to launch

Review moat

Okay1,771.07

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$73.54–$167.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$107K

$107K/yr · 12K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Search terms