51
ty d bol
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Price range
Good$3.65–$32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 76K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,989.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand