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tuf skin
Worth a lookShows low returns (0.5%), but soft demand (-0.2% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.01–$30.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,519.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 62K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch