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tubular bandage
Skip itBrand-locked demand (top 5 brands take 89% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Review moat
Good562.73avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$7.86–$27.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$164K$164K/yr · 169K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand