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Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.05avg listing price — sweet spot $15–$100
Price range
Great$9.78–$44.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good774.33avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$82K$82K/yr · 26K searches
Brand share
Bad93%top-5 brand share — brand-locked demand