48
trick or treat bag
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Growth
Great+73.8%90-day search growth — must beat 0% to launch
Review moat
Good534.37avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$5.87–$28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.28avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 338K searches