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travel tampons
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Price range
Good$7.04–$36.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Market size
Good$634K$634K/yr · 368K searches
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,212.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand