33
transfer pole
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Review moat
Good1,060.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good$155.51avg listing price — sweet spot $15–$100
Market size
Good$349K$349K/yr · 81K searches
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$31.14–$266.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad10.6%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand