39
traction sand
Skip itSoft demand (-94.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.55avg listing price — sweet spot $15–$100
Price range
Great$11.64–$40.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great316.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 32K searches
Growth
Bad-94.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Signals Low Review Barrier