51
toys for autistic boys 8-12
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.32avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,066.82avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.54–$254.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 151K searches
Signals No Dominant Brand