66
toy story goodie bags
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great251.78avg incumbent reviews — the moat a new listing must climb
Growth
Great+71.5%90-day search growth — must beat 0% to launch
Avg price
Great$15.20avg listing price — sweet spot $15–$100
Price range
Good$6.00–$34.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$99K$99K/yr · 182K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality