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topical anesthetic
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great$924K$924K/yr · 789K searches
Avg price
Okay$10.01avg listing price — sweet spot $15–$100
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad34,327.8avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.62–$15.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand