64
toothbrushes
Launch itA $13.1M/yr market growing +0.7% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$13.1M$13.1M/yr · 6.0M searches
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Price range
Good$2.54–$140.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad13,865.12avg incumbent reviews — the moat a new listing must climb