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tooth repair kit
Launch itA $1.4M/yr market growing +12.3% this quarter with returns at 1.1% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 1.2M searches
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$3.31–$39.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,383.12avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap