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61

tooth polisher

Worth a look

Shows a sweet-spot price point ($34.64 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 65Growth 23Conversion 62Competition 54Returns 56Price range 70Avg price 95Brand share 67Review moat 83Quality gap 83

Avg price

Incredible$34.64

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great334.36

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.95–$128.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good$625K

$625K/yr · 330K searches

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Search terms