32
toniful satin ribbon 1 1/2 inch 100 yards
Skip itPrices mostly outside the sweet spot ($6.67–$14.77) — this niche doesn't clear our bar today.
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,420.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 26K searches
Price range
Bad$6.67–$14.77cheapest to priciest tracked listing — scored on the share inside $15–$100