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tongue scraper case
Skip itPrices mostly outside the sweet spot ($3.42–$12.94) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,149.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.10avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 97K searches
Price range
Bad$3.42–$12.94cheapest to priciest tracked listing — scored on the share inside $15–$100