49
toe wraps
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Price range
Okay$5.00–$21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,340.52avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 68K searches