55
toe ice pack
Worth a lookShows beatable incumbent ratings (4.2★), but a small market ($71K/yr) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.59avg listing price — sweet spot $15–$100
Price range
Good$8.44–$26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,125.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$71K$71K/yr · 54K searches