65
toe bandages
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Market size
Okay$258K$258K/yr · 328K searches
Price range
Okay$2.48–$21.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Review moat
Bad10,404.89avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand