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toddler multivitamin with iron
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.14avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$8.89–$29.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$194K$194K/yr · 160K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad5,703.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf