65
tmj relief
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.83avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 1.4M searches
Price range
Good$4.95–$119.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,831.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.3%90-day search growth — must beat 0% to launch