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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great101.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.82avg listing price — sweet spot $15–$100
Price range
Great$13.89–$25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Market size
Bad$3K$3K/yr · 6K searches
Brand share
Bad100%top-5 brand share — brand-locked demand