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ting antifungal spray
Launch itA $6.2M/yr market growing +4.4% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$6.2M$6.2M/yr · 1.9M searches
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Price range
Good$4.64–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,375.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand