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tile polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,442.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.21–$19.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$154K$154K/yr · 81K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand