tick repellent for kids
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.19avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.53–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$243K$243K/yr · 120K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,753avg incumbent reviews — the moat a new listing must climb