48
thumb sleeve
Skip itA small market ($85K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.84–$37.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,602.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 126K searches