53
threshold ramps for doorways
Worth a lookShows a sweet-spot price point ($49.09 avg), but high returns (7.1%) keeps it on the watch list.
Avg price
Great$49.09avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$13.66–$130.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good715.6avg incumbent reviews — the moat a new listing must climb
Market size
Good$585K$585K/yr · 755K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate
Signals High Returns