30
thin gold ribbon
Skip itPrices mostly outside the sweet spot ($3.98–$9.79) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,432.27avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.79avg listing price — sweet spot $15–$100
Market size
Bad$37K$37K/yr · 49K searches
Price range
Bad$3.98–$9.79cheapest to priciest tracked listing — scored on the share inside $15–$100