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thermometer covers
Skip itSoft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible22.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good$4.94–$41.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$406K$406K/yr · 170K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.77avg listing price — sweet spot $15–$100
Review moat
Okay3,197.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.3%90-day search growth — must beat 0% to launch