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therabody leg compression
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great464.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$412K$412K/yr · 37K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad84%top-5 click share — a locked-up shelf
Returns
Bad11.6%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$618.69avg listing price — sweet spot $15–$100
Price range
Bad$125.93–$1027.74cheapest to priciest tracked listing — scored on the share inside $15–$100