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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.78–$28.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 48K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad8,609.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand