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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 23Conversion 12Competition 9Returns 60Price range 35Avg price 93Brand share 6Review moat 22Quality gap 53

Avg price

Great$50.96

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$9.03–$254.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Review moat

Bad10,364.56

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$53K

$53K/yr · 112K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

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