47
temp tooth
Skip itSoft demand (-26.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Good542avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.84avg listing price — sweet spot $15–$100
Market size
Bad$76K$76K/yr · 62K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$5.39–$17.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.8%90-day search growth — must beat 0% to launch