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telfa adhesive dressing 2x3
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$13.86–$25.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Review moat
Good716.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$123K$123K/yr · 42K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier