59
tegaderm
Launch itA $3.0M/yr market growing +28.7% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.0M$3.0M/yr · 1.3M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$15.11avg listing price — sweet spot $15–$100
Price range
Good$7.83–$28.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,697.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand