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tegaderm waterproof bandages
Launch itA $1.4M/yr market growing +24.8% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 725K searches
Avg price
Good$13.66avg listing price — sweet spot $15–$100
Price range
Good$5.84–$28.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,159.76avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand