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tegaderm film 4x4 3/4
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.56avg listing price — sweet spot $15–$100
Price range
Good$8.49–$27.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Okay$212K$212K/yr · 55K searches
Review moat
Okay3,102.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand