56
teen pads
Launch itA $1.5M/yr market growing +5.6% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 611K searches
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Price range
Good$6.27–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,068.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality