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52

teal tissue paper

Worth a look

Shows searches that convert (16.3% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 21Growth 53Conversion 98Competition 40Returns 87Price range 81Avg price 35Brand share 60Review moat 48Quality gap 19

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$4.94–$63.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Good+24.8%

90-day search growth — must beat 0% to launch

Review moat

Okay1,731.65

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$10.19

avg listing price — sweet spot $15–$100

Market size

Bad$82K

$82K/yr · 50K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Reviews