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tea tree oil for hair
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$273K$273K/yr · 249K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.54–$18.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,459avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-25.4%90-day search growth — must beat 0% to launch