38
tdp lamp
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible72avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$127.05avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$51.41–$238.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 26K searches