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tallow and ash laundry detergent
Skip itA small market ($81K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Price range
Great$9.64–$40.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,003.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 124K searches