47
t2
Skip itSoft demand (-18.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$39.82avg listing price — sweet spot $15–$100
Price range
Incredible$21.35–$79.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,724.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$143K$143K/yr · 112K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Signals Out of Stock