38
t drive
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$95.20avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,164.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 72K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$24.82–$457.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price